Super key LV had actually plenty of exciting ad spots in store for fans including first looks at collection such as Disney+’s The Falcon and also The Winter Soldier and Paramount+’s Yellowstone as fine as referrals to classic bits the history such together a contemporary reimagining the Saturday Night Live sketch-turned-film Wayne’s World. Tide complied with suit through rehashing an iconic bit of sitcom background in an advertisement featuring Jason Alexander (Seinfeld, Harley Quinn) with a surprise reference for Seinfeld fans.

You are watching: Believe it or not george


In the ad, Alexander’s confront is emblazoned ~ above a “seemingly sentient hoodie”, as defined by CinemaBlend. Though TVLine dubbed the write-up of garments “the stuff of nightmares”, lock also suggest out how the Tide advertisement utilized the theme song to The greatest American Hero.

Seinfeld fans recognize “The best American Hero (Believe that or Not)” best from that iconic usage on George Costanza’s answering machine, wherein he records a parody version of the song. A step in i beg your pardon Constanza shimmies along to his snazzy record – while avoiding an impending split phone contact – is featured in the illustration “The Susie”.

As ridiculous together the step seems, it to be actually inspired by the real voicemail that a friend of Seinfeld writer David Mandel (Seinfeld, Veep). Follow to Seinfeld legend, that took many recordings for Alexander to pond George’s rendition the the song. Together a Broadway performer, Alexander’s original takes to be too good to convey the comedic-tone required for the scene.

See more: Watch Into The Badlands Season 3 Episode 4 Recap, Watch Into The Badlands Season 3 Episode 4

Though just featured in one episode, this scene has become synonymous v George Costanza as a character. Current WandaVision guest star, Kat Dennings (Two broke Girls, Thor), exemplified Seinfeld fan’s love because that the step in her 2015 appearance on The so late Late show with James Corden, where she admitted come Alexander that she used the tune as her voicemail for many years. Because of the popularity of this Seinfeld moment, CinemaBlend referred to Tide’s use of the song in their Super Bowl ad as “a pretty simple to identify for any type of established Seinfeld fans.”

For those who couldn’t get sufficient of Tide’s commercial, the company released a follow-up ad in i beg your pardon Alexander discovers the presence of the sweater v his confront on it. Tide went together far regarding produced one physical copy of the sweater, which pan can apply to victory in a raffle to advantage the hunger-relief charity Feeding America. Alexander common news that the charity raffle top top his Twitter during Sunday’s at sight Bowl.

Ok, friend *can* just wear my face. Add to a great cause for the opportunity to success the #TideHoodie100% that contributions advantage