Writers: Christian “Bloodshy” Karlsson / Christina Milian / Fredrik “Fredro” Odesjo / Henrik Jonback / Nina Woodford

Peak position: #3

In the ’90s and also early ‘00s, popular music music had actually a call for superficiality. And with escalating levels of fame, our pop stars were sometimes accused of being out of touch with reality. Thankfully, in 2002 Christina Milian released once You Look in ~ Me; a killer track the assured that the value of gift socially aware and also non-judgemental hadn’t been shed on her.

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We’re a facility crowd together pop fans. For while we desire our favourite acts to dazzle us through the extraordinary, we likewise love castle taking the moment to have a humble moment and also remind us that under the façade, they’re similar to us. Even if it is Christina Milian essential to execute that 2 singles into her job is debatable. But presumably once You Look in ~ Me was an possibility to debunk any kind of presumptions end delusions the grandeur that can have formed following the very lavish video for to be To PM, even if the visual therapy for this tune is likewise expensively styled.


Regardless of the article it was trying to portray, When you Look at Me is a excellent pop song expertly developed by Bloodshy & Avant. Uneven the R&B leanings that her earlier material, this solitary is much much more of a “fun because that Europe” number through a bouncy beat and doo-wop electric guitars (funnily enough, it didn’t chart in America). There’s also a note of a squelchy electro beat that sometimes leaks through the production – very early sign of the direction the Bloodshy & Avant would later pursue. Nonetheless, also as one of the production team’s earlier high-profile gigs, it mirrors a most promise, v a series of punctuated elements that complement the track without ever before threatening come overshadow the entirety song. Because that at the love of When friend Look in ~ Me is a masterfully do chorus the goes off. The: “Tell me who do you think girlfriend see, she standing in your corner looking out, top top me…” hook flows through a nursery rhyme-esque rhythm the feels curiously familiar and still utterly satisfying. The monitor is frequently overlooked – perhaps because it lacks the profile of the bigger pop moments that the early on ’00s – however from a technical perspective, the just as well constructed.


Of course, one merely cannot discuss When friend Look at Me there is no acknowledging the lyrics. It’s right here that the track swiftly escalates native the fairly formulaic into the utterly surreal. The an initial verse concentrates on Christina Milian addressing people’s perception of her: “You’re more than likely thinking that I want those things, cash, cars, diamond rings”. Realistically people weren’t reasoning of her in the way, and you virtually feel it’s a sentiment that would have been far better served to someone choose Jennifer Lopez, who 2001 fight Play had actually been co-written (and co-sung) by Christina Milian. In ~ the paper definition of a song around not taking people at confront value, it’s perfect sound logic. However by the moment we with the second verse When girlfriend Look at Me all of sudden moves in a most unexpected direction:

You watch at her neighbour thinking: “what a guy” ‘Cause he’s gained a 9 to 5 and also I bet that you don’t realise the stalks friend while you sleep in ~ night yet you’re fear of the homeless man Think he’s gonna wanna begin a fight never ever judge a book by its covering

Let the justpercolate for a second. Yes, really soak it every in…

By 2002, in ~ the tail-end the the bubblegum popular music phenomenon, we considered ourselves sensibly well-versed in the absurdity of pop lyrics from the sublime to the ludicrous. But When friend Look in ~ Me is ideal up there together a actual “WTF” moment. If that an autobiographical account of miscellaneous that taken place to Christina Milian, then it’s dealt with flippantly. If it’s fictionalised, climate we need to digest the reality that a complete of five people sat roughly a table and also conceptualised together a scenario. The a brilliantly bonkers pop moment that never stops working to make united state grin. And also that’s prior to you even consider the fact that it to be then totally choreographed because that the music video, just in instance you’ve ever before wondered what dance measures would companion the object of stalking and also homelessness. If us could, we’d award When you Look in ~ Me one Ivor Novello because that the 2nd verse alone.


The sudden divergence in theme may be why the video concept is relatively abstract native the text (we definitely wouldn’t have actually fancied trying come storyboard anything more literal). Instead, the visuals see fast cuts jumping in between Christina Milian in four different outfits performing the song. The a slightly weird selection because in part respects that at complete odds v the post being conveyed in the song. If Christina Milian wanted human being to think she’s under to earth and also not at every superficial, it might not have been the best decision to dress her in stylish outfits, accessorised with hefty items of jewellery and expensive-looking sunglasses. In itself it’s not a negative video; arguably few of the transitions are a little too rapid, and although Christina Milian watch fierce, every time she strikes a sassy pose, the shooting cuts too prematurely because that it to land properly. Nonetheless, the seems favor a lot of of initiative has gone into giving the video a slick, clean aesthetic. Yet we think it same to say there wasn’t a many joined-up reasoning in terms of how it was showcasing the song.

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Although it didn’t fare well in America, When friend Look in ~ Me to be a heavy hit throughout Europe and also in the UK peaked in ~ #3, corresponding the success the AM to PM. It was a success because that sure, yet behind the scenes, trouble was brewing. There to be disagreements around Christina Milian’s photo (the proposed third single was fairly a various prospect from the very first two) and also her debut album was eventually shelved unlimited in America. At some point that meant the campaign was rapidly curtailed, and while When you Look at Me was a hit, that longevity seemed to be hampered by Christina Milian’s momentum grind to a suddenly halt. It basically rendered this solitary a forget gem indigenous the tail-end the the bubblegum pop era. Yet it’s fine worth revisiting since even there is no the slim spectacle of the 2nd verse, this is an absolute bop.