Identify and define the actions in career planningIdentify elements of labour sector informationCompare and describe species of work finding out experiencesDescribe tools and also strategies to successfully complete work experienceExplore career management strategies for workplace successReview market career profiles and professions for usual themes


This thing is split into three parts. First, we’ll learn the essential steps of career planning. Climate we’ll take it a look in ~ the species of work-related experience you have the right to engage in when still in ~ school. Finally, we’ll check out how you can integrate her planning through your education and learning and experiences, and we’ll hear from graduates who have been successful in your career choices.

You are watching: Most job leads are discovered through _______.

Figure 13.1 Students native Vancouver Island college win recognition and also gain suffer at the LinkBC Student instance Competition

Let’s begin with a testimonial of the crucial steps in the career planning process.

Career Planning

Shepard and Mani specify career plan “as an ongoing procedure through which an individual sets career goals and also identifies the means to attain them” (2013, p. 14). It is with career planning that a human evaluates abilities and interests, assesses values and also personality, considers alternate career opportunities, develops career goals, and also plans practical developmental activities.

Career planning requires individuals to know themselves and also their values, interests, and also skills. It is likewise an continuous process, one that should be recurring with transforms in employment and also life circumstances. Together you gain an ext experience and knowledge, the procedure will begin anew.

This section reviews the five necessary steps of job planning, i m sorry are based on ours research and input from market experts:

Conduct a self-assessmentResearch the work marketCreate your career search toolkitPut your career project into actionEngage in networking

Let’s begin at step one.

Step One: command a Self-Assessment

Self knowledge is the vital to picking a career. It have the right to be overwhelming to start the process of self-assessment. However, if done fine at the start, the likelihood that securing job-related that has meaning, purpose, and also fulfillment is much greater. Expertise your preferences, understanding your strengths, and also honestly encountering the locations you require to develop are the very first steps for efficient self-assessment.

Take a Closer Look: tourism Careers from the CTHRC

The Canadian tourism HR the supervisory board (CTHRC) has a website the can assist you explore career options. Begin with that is “tourism career quiz” to check out where you might find a fit, and browse the perform of project boards and other resources. Inspect out this Tourism career Resources:

Rosenberg McKay (2014) identifies self-assessment together “the procedure of gathering information around you in bespeak to make a knowledgeable job decision” and also adds the “a self-assessment must examine values, interests, personality, and skills” (¶ 1). Her values should guide your decision making come ensure a an excellent fit because that both you and your employer.

Take a Closer Look: check out Careers by an abilities and Knowledge

The federal government of Canada Job bank website enables you to peruse occupations and explore the an abilities and knowledge compelled to work in these fields. Find what jobs could be a good match for you at the federal government of Canada project Bank:

Many civilization find that over the food of their post-secondary regimen they naturally become an ext self-aware. It’s recommended, however, the you take it time to carry out the following in order come facilitate your understanding:

1. Think earlier to once you to be a child. What hopes and dreams walk you have for yourself? How have actually these changed?

2. Develop a profile of your personality type. One helpful way of classifying characters was occurred by Myers and Briggs. You have the right to learn an ext about your personality types by visiting their structure at Myers and also Briggs Personality Types:

3. Perform an internet search for terms favor personal worth statement and also find instances that inspire you. These might include vital words such together loyalty, accountability, determination, and passion. Now create your own unique statement that shows where you are today.

4. Acquire a better understanding of yourself by learning just how others check out you. Asking a close friend, family member, or trusted scholastic contact to write down 10 an essential words that explain you. Notification where these are different or comparable to the native you chose for your worth statement.

5. Go ago to the introductory chapter of this textbook and also make keep in mind of the five vital sectors that the tourism industry. Through a highlighter or comparable tool, select the 2 sectors that are the most appealing come you. Why space these the interest? What life experiences or work-related experience do you have actually that apply to this sectors? exactly how do they align with your personality form and values?

With this foundation in place, you’re ready to face employment truth by obtaining a greater understanding the the work market.

Step Two: study the work Market

Whether you are career planning because that the very first time or you are trying to change careers, gathering labour industry information is vital to ensure her education and training space relevant. Save in mind the a career is distinctive from a job. A job can be a part-time or short-term position, conversely, a career is work-related you plan to check out for the length of your skilled life, through each employed staff opportunity structure on the last.

Learning as much as friend can around careers within the tourism and hospitality industry will enable you to make an excellent decisions about your future. Few of the activities you can do to complete your research encompass visiting project boards to recognize demand and following companies and sectors in the media. Let’s look in ~ these principles in more detail.

Visit Tourism and also Hospitality task Boards to identify Demand

It’s not enough for girlfriend to desire to work-related in a particular field — you need to know what varieties of tasks are currently being offered. By visiting project boards girlfriend can gain a sense of i m sorry geographic locations have an ext opportunities, how much various jobs pay, and also what type of endure is required.

Websites you have the right to use because that this find include:

Make note of any interesting positions, and pay attention to gaps. Compare this to your self-assessment. Where room the opportunities lining up? What transforms might you need to make to breakthrough your career? for example, if you’d like to remain in the same city, but see no jobs posted that complement your needs, it might be time to look elsewhere.

Follow Companies and Sectors in the Media

Make the a allude to monitor companies and sectors of attention to girlfriend in the media. You have the right to do this by using a search engine to set up notifications (e.g., Google Alerts) about sectors (e.g., restaurants, ski resorts), and following service providers on social media (Twitter, Facebook, LinkedIn, Instagram). Girlfriend can additionally monitor news from market associations to read their comment on issues and also trends affecting details sectors that the sector and/or geographical regions. This will assist you identify development patterns, recognize job market trends, and gain an edge need to you have actually the possibility to interview.

With this details in hand, you’ll be ready to create a plan.

Spotlight On: The go2HR job Board

The job board hosted by go2HR is her one-stop shop for tourism and hospitality jobs and also careers in BC. Search by geographic region, keyword, and more. For much more information, visit the go2HR task Board:

Step Three: Create her Career Search Toolkit

You have actually completed her initial research, and now you require to gain down come business! This step requires getting ready to strategy employers about specific opportunities.

Identify, and also be ready to carry out evidence of, the features and skills you own that would certainly be attractive to an employer. It have the right to be valuable to evaluation these in three categories:

Personal attributes: describe what girlfriend are choose as a person/employee (e.g., your values, personality type, personal qualities, and also characteristics)Technical skills: skills and knowledge compelled to perform specific work (e.g., exactly how to use restaurant Point-of-Sale systems, hotel reservations systems, or other computer system software)Transferable skills: skills required to execute a variety of tasks that can be transferred from one form of job to an additional (e.g., the capability to check out a balance sheet and also prepare a budget)

Use the perform of your an abilities and qualities when you describe yourself in your documents.

Figure 13.2 take into consideration a branded collection of tools prefer resumes and also business cards to aid you stand out from the crowd.

A standard collection of project search documents includes:

Cover letter: a long-form file of one page that speak a story, showing how your skills and suffer make you an ideal candidate because that the job.Resume (sometimes dubbed a curriculum vitae or CV): a point-form document, commonly two pages, that includes your job objective, appropriate experience, education, skills, and interests.Reference list: identifies 3 or four expert contacts who have operated with you, and can vouch for the high quality of your work.

Be sure to upgrade these files each time you use for a position and customize them come the chance at hand.

You may likewise want to think about using social media tools and resources to encourage yourself. This might include developing a LinkedIn profile, making a expert (rather than personal) on facebook page, and using Twitter and also Instagram to interact with companies. Some project seekers additionally use a experienced e-portfolio to show their skills, knowledge, and also abilities. Showcasing her experiences through an e-portfolio is one means to stand the end from other applicants (Lorenzo & Ittleson, 2005).

Take a Closer Look: E-portfolio Tools

This list, updated regularly, was developed by EPAC, the electronic Portfolio action & interaction listserv. That provides accessibility to a range of tools for developing e-portfolios with links to key websites. Before using a particular tool, be certain to check with one instructor to watch whether her program has actually recommended e-portfolio platforms at its disposal. To check out the list, visit E-portfolio Tools:

Step Four: put Your Career campaign into Action

Now it’s time to make a perform of providers to target, and also to approach them.

We’ve currently addressed just how you have the right to find methods by scanning postings ~ above websites favor the go2HR job board. This is a good start, yet most work methods are found in the hidden job market, which is composed of jobs that room not advertised or make public in traditional ways. Numerous individuals uncover work in BC’s tourism and also hospitality market by being referred, acquiring hired by who they already know, or beginning at an entry-level position and waiting because that future growth opportunities.

If friend don’t have any connections in tourism and hospitality, make them! List all the organizations you’re interested in working for. Now find some an essential contacts to fulfill with. These might be:

The person responsible because that hiring in ~ the organization (as provided on that is website or in its directory)An alumni from her program already working because that the company (ask a faculty member to affix you)The person who at this time works in your ideal function within the companyA an individual contact (family member, friend, or acquaintance) functioning at the company

Approach her potential call to collection up one informational interview. This is a session whereby you make contact with individuals who deserve to use their first-hand experience to educate you around a particular function or company.

Write a short script the will assist you stay focused and appear professional as you embark on your an initial call or send an initial email. Here’s a sample:

I have five years’ experience working in the travel and/or hospitality field, greatly holding front-end positions. I have actually increased return visitor numbers and received continuous feedback about my exceptional customer company focus. I am wonder if you have actually 10 minutes to speak with me.

Your script will adjust depending on that you room targeting. Prepare a list of concerns you desire to ask. Remember, at this stage, you are not questioning for a job; you’re asking for advice and also gathering information. Don’t ask apparent questions about information already available on the company’s website or in its publish material. Some questions could include:

What room three words girlfriend would use to explain the culture of this company?In the time that you’ve operated here, would you speak the firm has grown? What has changed? What has actually stayed the same?What is a day-in-the-life of who in (name a role) at this company?What salary selection is obtainable for entry-level employees?What varieties of training and career route support is offered to employees?Are there any kind of other world I have to be talk to about this? If possible, can you give me their call information or introduce me come them?

The conversation need to be professional but informal in nature, and many of your inquiries will be answered in the natural circulation of the conversation. Take it notes together you relocate through the interview, and take a minute ~ the interview to to fill in details friend may have actually missed when you to be there.

After the session, constantly send a thank-you note. Thank the person for his or her time, and include something particular you learned in the interview that you think will be useful as girlfriend navigate your career. Sending an email thank-you is fine, yet sending a written card will assist you was standing out.

If you’re given the surname of someone rather to contact, or you room asked to carry out further information, be sure to monitor through. This is your opportunity to make a good impression on your contact, and the organization.

Step Five: interact in Networking

Developing your expert network as an emerging professional in tourism and also hospitality is essential. Simply as you require to continue to learn and develop your skill sets, you should develop and also nurture her network; it’s an investment in her future. Some means to perform this include:

Conducting lot of informational interviews (covered in the vault step)Maintaining contact with academic classmates/facultyAttending and also presenting at conferencesParticipating in instance study competitions and also other academic contestsUsing social media networks and also groupsMaintaining great relationships through coworkers at your existing job, and also staying in touch with human being when they leaveAsking family and also friends to introduce you to tourism and hospitality professionals in your network

Remember the networking is equally about who you recognize and who to know you; it functions both ways. Be generous through your contacts, information, and also resources. As a new professional, you may not have a developed network, yet you can offer your an excellent attitude and an useful ideas, and also you will soon acquire a reputation as someone who contributes to the field.

Figure 13.3 students eagerly await the start of a networking event

Now that you have a feeling of the actions needed to plan your tourism or hospitality career, let’s have actually a look at critical tool: work-related experience, i beg your pardon you can gain while tho at college to propel you to your appropriate career lot faster.

Work Experience

Experiential learning is “based top top students being directly associated in a finding out experience fairly than gift recipients the ready-made contents in the kind of lectures” (ContactPoint, 2014a). Experiential learning is:

Action-orientedLearner-centredGeared towards process, quite than outcomes

In this way, expertise is developed as the student moves with the experience.

Through her educational program, friend may be able to participate in a range of various learning experiences in tourism and also hospitality. Students who participate in a discovering experience exterior of the classroom are an ext likely to get in the ar with both scholastic and handy workplace an abilities and knowledge, and also have more opportunities for job advancement.

Let’s have actually a look at at few of the common types of work finding out experiences:

Co-op educationInternshipPracticumService learningVolunteering

Each of this is defined below.

Co-op Education

Co-operative, or co-op education describes “a structured regime that integrates job-related experience in a student’s field along with scholastic studies by alternate in-class learning with periods of yes, really work” (ContactPoint, 2014b, ¶ 1). The term shows the co-operative relationship in between students, schools, and employers.


An internship is a short-lived on-the-job experience that is “typically available to student or inexperienced workers” (ContactPoint, 2014c, ¶ 1). It is typically project-oriented, and supervised.

The intern should have specific learning goals against which he or she have the right to apply experience about a specific industry or ar of work. The term may be paid or unpaid, and also may cause permanent career methods with the company (ContactPoint, 2014b).


A practicum is “applied discovering that provides students with valuable experience and interaction with experts from industry and the community outside that school” (ConnectEd, 2011, p.3). The score is to assistance career readiness and assist enhance:

Higher-order thinkingAcademic skillsTechnical skillsApplied workplace skills

The experience may be payment or unpaid.

Service Learning

Service learning is defined as a course-based, credit-bearing educational suffer in i m sorry students:

Participate in an organized service task that meets identified neighborhood needsReflect on the service task to gain additional understanding of course content, a wider appreciation of the discipline, and also an amplified sense of public responsibility (Bringle & Hatcher, 1995)


Volunteering entails performing a organization without salary in bespeak to attain work experience, learn new skills, accomplish people, add to community, and also contribute come a cause that’s important to the volunteer (for example, helping animals, supporting elderly people, functioning for an environmental cause) (Pickerell, 2014).

Benefits of work-related Experience Programs

Students who have completed a formal occupational experience component advantage from a supportive cooperation between the educational institution, the employer, and themselves. This cooperation encourages community stakeholder investment, student finding out opportunities, expert networks, and also opportunities for employers to get involved as co-educators.

Some establishments may job-related with one experiential education and learning coordinator to ensure a particular position meets the school’s criteria. Depending upon your program, remuneration for work can be through the hour, by salary, through a stipend, as in-kind contributions (experiences or solutions from the business), or as a volunteer assignment. The educational institution may monitor her placement and ask friend to complete an assignment where you reflect top top the work experience. Some programs may have an evaluation component and a supervisor that supports the student’s learning. Students are likewise evaluated by the employer, and also they will have a supervisor whom they report to directly.

Most often, because that students to participate in a job-related experience program, castle are required to maintain a specific grade allude average (GPA) set by the school. Often students are also asked to develop learning purposes prior to starting their job-related experience.

If your routine doesn’t market a formal job-related experience program such as a co-op, internship, or practicum, you deserve to still gain an useful hands-on learning through part-time work and also volunteer opportunities. Because tourism is the number-one employee of youth in BC, friend can uncover a part-time job to develop your skills and obtain an entry-level chance to sign up with the industry.

Whatever suffer you interact in, it is in it formal, or informal, it’s necessary to:

Explore her employer’s organizational culture and social normsDo your best on the jobGain conflict management and also resolution skills

These three keys come directly from BC tourism and hospitality employers (LinkBC, 2014), and also are discover in the following section.

Integrating Planning through Education and Experience

The last career planning element we’ll check out in this chapter involves integrating your education and occupational experience. By applying classroom learning to the field, and also then bringing class from her workplace back to the classroom, you can see vital concepts in action.

Research Organizational culture and society Norms

Each organization has its own society and social norms. Organizational culture refers to “the customs, rituals, and values common by the members the an company that have to be accepted by new members” (Collins English Dictionary, 2012), and also is expressed with its mission statement, vision, beliefs, language systems, and also processes. Social norms refer come the method individuals in the company interact, communicate, and generally behave with each other.

Figure 13.4 satisfy with, and also talk to, as countless prospective employers as you can. Here, students room talking come a representative indigenous West shore Sightseeing.

You will want to recognize the society of an company before using for a job there to ensure your values are congruent. Find the end what’s crucial to the organization by researching the business. Just how does it current its public face?

Asking inquiries of a potential employer around the organization’s culture will assist you assess whether the is a an excellent fit because that you. You can do this by asking employees in the organization during the informational interview; or alternatively, in a formal task interview.

Performance top top the Job

This is your time to shine — no matter what duty you’ve been assigned. In addition to respecting and also working in ~ a company’s culture, once you start your position, it’s time for you to display initiative (Iannarino, n.d.). Demonstrate an interest in learning and also contributing come the organization’s goals and objectives and also you will stand out from other employees.

Act without wait to it is in told what come do and also persistently follow v on job-related responsibilities, regardless of the obstacles. Think about ways to enhance operations, and come increase with new ideas, if presenting this in a method that mirrors you respect management’s expertise. It’s up to you come signal to your employer the you’re who who can be counting on and also you have actually leadership potential. Some ways of showing initiative include:

Asking to watch a meetingAsking to shadow a manager in one more departmentReading through firm policies and also plans, and also asking questions around themOffering to lug your skills to the table to do a difference, such as setup up a social media account because that the agency or producing a training hand-operated for future students in your position

Often, you’ll have the ability to take advantage of project work-related at school to attain some of the above.

Practise problem Management and also Resolution

The bulk of tourism and hospitality employers anxiety that conflict management is an essential skill in this customer-service driven sector (LinkBC, 2014). It’s approximately you to practise these an abilities at your workplace.

In most conflicts, the can be fried goal should be to uncover a resolution. Avoiding or skip conflict is not an reliable strategy. When resolving problem can it is in uncomfortable, unresolved dispute actually renders the situation worse. Generally, disputes have much more than one cause. Exactly how you choose to resolve disputes will ultimately demonstrate your ability to it is in professional and move increase in her career.

Consider the adhering to three steps to resolving conflicts both at work and also in the classroom.


If at all possible, try not to take the case or comments personally. Do not make assumptions around people’s motivations. Jumping come conclusions adds to the conflict and creates more tension and also issues to work though.

Consider the if over there is a conflict, you could not have totally understood the issue or your component in it. When you may not like the format or technique of the human being you’re communicating with, set the goal of listening v acceptance through the intent to deal with the conflict. Convey the you room listening respectfully through your human body language and tone the voice, and don’t interrupt. If there space several civilization involved, permit everyone have a chance to speak.

Reflect and Summarize

If you require to, silently count to 10 in her head to give yourself the time to answers appropriately. Acknowledge her commitment to fixing the conflict, and also clarify how the other human is feeling around it. When civilization feel listened to, castle are often willing to take the very first step toward trust, which climate creates willingness to work-related through the issue. Summarizing what the various other person has actually said allows you to ensure the you’ve totally captured his or her position.

Focus on appreciating what the other human is saying and also thinking to understand the resource of conflict. Ask what the other human believes would resolve the conflict. Emphasis the conversation on mutually fixing the issue.


Allow each human the chance to explore solutions equally. Take it a rest from the procedure if you require to, and come earlier to the conflict when you feeling refreshed. Regularly the equipment is with compromise, due to the fact that no one is all wrong or all right in any kind of given situation. Each time you’re given the opportunity to respond, execute your finest to keep language neutral.

By maturely relocating through the process of listening, reflecting, summarizing, and also responding (and periodically going back to the begin again), you’ll not only show your rectal potential, but gain valuable skills for your personal life.

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While adapting come organizational culture, demonstrating strong on-the-job performance, and also practising conflict resolution are important, there are many an abilities to it is in learned in the workplace. Others include the ability to apply crucial thinking, acting together a worldwide citizen, and working as part of a team. V this in mind, let’s have a look at success stories in ours industry — graduates who possess these an abilities and attributes, and have used them come propel your careers forward.

Tourism and also Hospitality Success Stories

Just a few years back the professionals highlighted in this section were students in the classroom. Here, lock tell united state first-hand what you need to know in order to grow in BC’s tourism and also hospitality industry. These success stories expectancy the following sectors:

Accommodation (account manager, rooms department coordinator)Recreation and entertainment (project coordinator, conference solutions manager, entrepreneur and little business owner)Travel services (long-range planner, take trip designer, industry and communications solutions manager)

As you read their stories, you’ll see that numerous of the themes discover in this chapter room echoed in your advice. Please note that this profiles were existing as of spring 2015 – some of this grads may currently be on to the next huge thing in their careers!


Brock Martin, Account Manager
Figure 13.5 Brock Martin

Brock manages accounts because that Canada Online bookings Inc. The graduated with a bachelor the hospitality monitoring at Vancouver neighborhood College in 2010. Brock says: